A Failure to be Happy About

The Yankees are finding out that charging $2500 for seats to a baseball game isn't a huge seller.

Twelve days after opening their new stadium, the Yankees on Tuesday bowed to the sour economy and the specter of empty seats by slashing in half some of their top-end, $2,500-a-game prices.

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But back then, still two weeks before the home opener, [Hank] Steinbrenner could not have anticipated the empty swaths of blue seats that were supposed to be filled with people willing to pay $500, $600, $850, $1,250 or $2,500 a game for a premium seat.

Steinbrenner announced the new ticket policy in a statement issued Tuesday afternoon. Neither he nor Levine was available to comment on the new policy. Nor was Lonn Trost, the team’s chief operating officer and the Yankee executive most identified with the initial ticket strategy.

$2500 to see a single baseball game. I don't know if this would have worked, even if the economy didn't go bust.