But now the cakes, found in virtually every grocery and convenience store in the province, have been targeted by a health-conscious group worried about growing obesity, and put on notice that they cannot be advertised to children.
Saputo, the giant food multinational behind Vachon, pleaded guilty in a Quebec court yesterday to violating Quebec's law prohibiting advertising to children younger than 13 years old for commercial purposes.
Saputo must pay $44,000 in fines.
You can't advertise to childern younger than 13? Send a memo to Captain Crunch and My Little Pony.
This can't go over very well. Pepsi, poutine and Jos. Louis are the three pillars of Quebec cuisine.
What a great example of the evil nanny state. Quebec has bridges falling apart and killing people. Water mains burst all the time in Montreal. And what do they worry about, a kid eating a Joe Louis. Give me a break!
ReplyDeleteYeah, it's so ridiculous. I find it funny that they go after advertisments, like selling something is bad. They're so used to getting governemnt hand outs they don't even understand basic commerce.
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