Tuesday, January 27, 2009

Busted for Advertising Jos. Louis Cakes in Quebec

I used to love Jos. Louis when I was a kid. Little did I realize how sinister these snacks were. In Quebec, home of the Jos. Louis, the producer of them was fined for advertising them to children.

But now the cakes, found in virtually every grocery and convenience store in the province, have been targeted by a health-conscious group worried about growing obesity, and put on notice that they cannot be advertised to children.

Saputo, the giant food multinational behind Vachon, pleaded guilty in a Quebec court yesterday to violating Quebec's law prohibiting advertising to children younger than 13 years old for commercial purposes.

Saputo must pay $44,000 in fines.

You can't advertise to childern younger than 13? Send a memo to Captain Crunch and My Little Pony.

This can't go over very well. Pepsi, poutine and Jos. Louis are the three pillars of Quebec cuisine.


  1. What a great example of the evil nanny state. Quebec has bridges falling apart and killing people. Water mains burst all the time in Montreal. And what do they worry about, a kid eating a Joe Louis. Give me a break!

  2. Yeah, it's so ridiculous. I find it funny that they go after advertisments, like selling something is bad. They're so used to getting governemnt hand outs they don't even understand basic commerce.